ust started to spread an atmosphere of New Year, 1000 is in a beautiful color shop Jiangcheng danced a graceful dance, January 26, 300 square meters of the 1000 color flagship store in Wuhan Optical Valley International Plaza Sheng makeup bloom. Zheke sparkling pearl will not only international fashion boutique and the most cutting-edge trend information brought to River City of women, also marked the following South China, East China and Southwest China, the 1000 color shop officially into their own fashion map of central China.
In the South, East and southwest, to the selection of women’s boutique shop in thousands of colors to shape a new way of life, many women have become a common-sense life experience, just as my mind flashed “fast food” from McDonald’s and the word on the association Like KFC.1000 color shop since its founding in 1993, currently has nearly one hundred companies across the country directly managed stores, business category covers skin care, fragrance, color cosmetics, leather goods, accessories, underwear, daily, facial mask, makeup and other small objects, usually thousands of colors shop 300 square meters of standard interior has nearly 7000 single-goods stores sold thousands of color products in accordance with modern urban women’s lifestyle tailored to meet their dress for various occasions, a sense of overall co-ordination needs, providing high quality , a full range of fashion boutique, import commodities and foreign brand-name products always maintain a 1000-color shop more than 50% ratio.
As a native of Wuhan, one of the most powerful commercial real estate in Wuhan Optical Valley developer of International Plaza in Hubei Dongsheng real estate investment company in the beginning of a thousand colors will be tossed an olive branch stores, hoping to become the 1000 color shop shopping center the main star restaurant. Before that, thousands of colors not only with the Wanda shop to form a national strategic partnership, but also has many regional business alliance. What makes the 1000-color shop to become a favorite among commercial real estate industry? Partners with respect, is a 1000 color shop unique core competencies make it stand out, and this core competitiveness of individual stores from 1000 color brand, a leading managed services and excellent quality.
The new brand personality blooming
Shop for 1000 in terms of color, change the brand, while the image is always with the market development in the sublimation, as in a staged fashion is wonderful SHOW, people pleasantly surprised. Do international brand, we must create a unique personality, this 1000 color shop Sheng invited for LOUIS VUITTON French well-known brands such as services, design company surgeon new brand image. December 25, 2008, 1000 color shop Shenzhen branch to the new image of the King Building, stunning debut, stunned the industry. As a 1000-color image of the third generation shop shop, creatively, on behalf of the primary colors changed from red to mystery, personality, romantic light purple, causing an infinite reverie.
Third-generation image of the store will be the crowning touch is the color shop LOGO 1000 in accordance with international fashion magazines into a standard font design “1000COLORS”, given the thousands of colors is more fashionable shops and rich connotation, representing 1000 stores the international orientation of color and business service concept. At the same time, the brand graphic is also a symbol of transformation from a beauty case out. This beauty case is a 1000 color symbol of female dress shop to accommodate the needs of all items, 1000 color shop is a beautiful world all inclusive.
Enter the new 1000 color shop opened as a fine fashion magazines, the layout is simple and stylish furnishings blend with the overall space design is not only more human-oriented shopping environment, but also an additional area of customer experience, bringing customersmore relaxed and comfortable shopping experience. In addition, greater clarity in the distribution category, Ye Tai richer, more high-end products, and more to highlight the overall image of the personality.
Lead dancer in the forefront of fashion
Fashion world is changing, wants to become the leading dancer fashion forward, we must go faster and see farther. 1000 color shop has been open mechanism and forward-looking vision of leading the business development. Hong Kong, mainland China once the vane of fashion, color shop the birth of the beginning of 1000, featuring on the introduction of our management team operations, firmly grasp the pulse of fashion. With the development of enterprises, thousands of color shop reach also extended to a global scale, thousands of colors set up shop in the market in the European Research Center, collected by a professional team of international cutting-edge information and trends fashion trends, and is responsible for the introduction of an international brand. In 2006, the 1000 color of the MM store hired well-known Japanese company business strategy consultants, market research on a regular basis through the 1000 color shops to provide marketing strategy, competitive analysis, customer needs and other information. At the same time in South Korea and Japan, setting up a product R & D center, with direct cooperation with Japan and South Korea’s largest manufacturers for customers tailor customized makeup, skin care, underwear, headgear and other areas in China, exclusively for sale. In 2008, 1000 color shop Kung urged France STORIES acted as brand consultant to carry out brand image across the board plans to better meet their own positioning.
1000 Color Shop the use of advanced management system for members to establish a “beautiful and files” on members of the consumer class, the situation points, image matching, on a regular basis to make return visits and other more detailed records and classified management to make 1000 a more comprehensive and in-depth color shop in the understanding of customer demand for its members to provide a more refined service.
To enable the customer satisfaction, 1000 color shop will launch a special service password in Eskimos, personal image consultant and so on, while the sales process involved have carried out all aspects of specification, from greeting to the sales and service, are required in line with a uniform standard, so that customers whole feel intimate service.
Treasures, such as life-like quality of
As the fashion goods industry has taken the lead through the ISO9000 international quality system certification of the chain, 1000 color shop has relied on a strict commodity procurement system to control the quality, the core concept of thousands of color shop is “the quality of goods valued as treasure you my life “, all suppliers must have the complete qualification, while providing to the 1000 color shop for all products must pass the quality and safety testing. 1000 color shop to use the advantages of large-scale procurement costs and reduce the upper ones who enjoy to customers, and strive to build customers a good shopping environment, enhance reason for shopping, through a professional team to control quality of products and purchase process, so that each color shop to 1-1000 shoppers can rest assured that buying satisfaction.
In the future development, the 1000 color shop will introduce more and more exclusive high-quality products, these products will be mainly foreign fashion brands will be a number of new, fast and special products that bring customers. In the meantime, thousands of color shop for existing products are also carried out two aspects of optimization: one is to optimize product quality, so cost-effective; the other hand, is to optimize the products, fashion degree, so that products can attract more high - end of the consuming public.
2010 1000 color shop strategic focus will focus on “promoting a new brand image, stationed in high-end shopping mall,” On the one hand through a terminal adaptation and media outreach to expand the new brand’s influence; the other hand, utilization of local business leader strong alliance, rapid and steady expansion. 1000 color shop, are now using their own unique steps, sketched a map of the more beautiful fashion.